Synaptoys : at the intersection of neuroscience expertise and everyday life observation

Behind the brand is a simple observation, repeated daily in clinical settings and classrooms alike: many children and adults struggle not because they lack ability, but because their nervous system is overloaded, under-stimulated, or poorly regulated.

 Focus, calm, and self-control are not moral traits. They are neurological states.

Synaptoys was created with a neuroscientist with clinical experience, after years of working alongside children, families, and therapists. The same patterns appeared again and again: when the brain receives the right kind of sensory input, behavior changes. Attention improves. Anxiety softens. Learning becomes accessible.

The science behind Synaptoys

The human brain constantly seeks sensory information to regulate itself. Tactile pressure, oral input (such as chewing), rhythmic movement, and fine motor engagement all activate neural circuits involved in attention, emotional regulation, and executive function.

Research in neuroscience and occupational therapy shows that:

• Proprioceptive and tactile stimulation can reduce stress responses.

• Oral motor input (chewing) can increase alertness and support focus.

• Repetitive, controlled movements can help stabilize attention and reduce cognitive overload.

Synaptoys products are designed around these principles. Each object is intentionally shaped, textured, weighted, or resistant to provide meaningful sensory feedback - not distraction, but regulation.

No random gadgets. No gimmicks. Purposeful tools, grounded in how the nervous system actually works.

Our purpose

Synaptoys exists to make self-regulation accessible.

Not only in therapy rooms, but at school desks, during homework, in meetings, in moments of stress, and in everyday life. We believe individual should not have to “try harder” to fit systems that ignore their neurological needs. They deserve environments - and tools - that work with their brains, not against them.

Our goal is to empower focus, calm, and autonomy through well-designed sensory tools that feel natural, discreet, and even joyful to use.

Our values

Science-first
Every product starts with neuroscience, not trends. If it doesn’t make sense biologically, it doesn’t belong.

Respect for neurodiversity
There is no “normal” brain. Different nervous systems require different inputs — and that diversity is a strength, not a problem to fix.

Function meets design
Sensory tools should be effective and aesthetically pleasing. Useful objects deserve thoughtful design.

Ethical responsibility
Parents and educators deserve honesty. We avoid exaggerated claims and focus on what science can reasonably support.

Empowerment, not stigma
Our products are tools for regulation, not labels. They support independence and self-awareness, not dependency.

Synaptoys is more than a fidget toy brand.
It is a bridge between neuroscience and daily life , translating complex brain science into simple, tangible tools that help people feel better, focus longer, and engage more fully with the world.

Because when the nervous system is supported, everything else follows.